Beyond The Hour | News

JD Watches Frozen In Time ice cream truck outside Bergdorf Goodman on 5th Avenue

JD Watches Brings Luxury to the Streets with "F...

Tejas Solapurkar

JD Watches took Frozen In Time, a complimentary ice cream truck activation, to Midtown, FiDi, and Park Avenue this June — drawing lines around the block and a wave of...

JD Watches Brings Luxury to the Streets with "F...

Tejas Solapurkar

JD Watches took Frozen In Time, a complimentary ice cream truck activation, to Midtown, FiDi, and Park Avenue this June — drawing lines around the block and a wave of...

AP x Swatch Royal Pop Collection

AP x Swatch Royal Pop Collection: Everything Yo...

Tejas Solapurkar

The luxury watch industry thrives on innovation, exclusivity, and cultural relevance. Few collaborations have disrupted the market quite like the partnership between Swatch and Omega with the MoonSwatch collection. Now,...

AP x Swatch Royal Pop Collection: Everything Yo...

Tejas Solapurkar

The luxury watch industry thrives on innovation, exclusivity, and cultural relevance. Few collaborations have disrupted the market quite like the partnership between Swatch and Omega with the MoonSwatch collection. Now,...

Watches and Wonders 2026

Watches and Wonders 2026: What the New Rolex, P...

Tejas Solapurkar

The announcements from Watches and Wonders 2026 have once again captured the attention of collectors, enthusiasts, and luxury watch investors worldwide. Every year, the industry’s most important brands gather to...

Watches and Wonders 2026: What the New Rolex, P...

Tejas Solapurkar

The announcements from Watches and Wonders 2026 have once again captured the attention of collectors, enthusiasts, and luxury watch investors worldwide. Every year, the industry’s most important brands gather to...

Rolex Pepsi GMT Rumors: What Collectors Should Know (2026)

Rolex Pepsi GMT Rumors: What Collectors Should ...

Tejas Solapurkar

Is Rolex discontinuing the GMT-Master II Pepsi? Explore the latest rumors, real market insights, and what collectors should watch in 2026 — from pricing trends to buying strategy — explained...

Rolex Pepsi GMT Rumors: What Collectors Should ...

Tejas Solapurkar

Is Rolex discontinuing the GMT-Master II Pepsi? Explore the latest rumors, real market insights, and what collectors should watch in 2026 — from pricing trends to buying strategy — explained...

Audemars Piguet Neo Frame Jumping Hour: A Modern Reinterpretation of Classic Horology

Audemars Piguet Neo Frame Jumping Hour: A Moder...

Tejas Solapurkar

In a market dominated by familiar icons and incremental updates, it takes something genuinely different to stop collectors in their tracks. The Audemars Piguet Neo Frame Jumping Hour does exactly...

Audemars Piguet Neo Frame Jumping Hour: A Moder...

Tejas Solapurkar

In a market dominated by familiar icons and incremental updates, it takes something genuinely different to stop collectors in their tracks. The Audemars Piguet Neo Frame Jumping Hour does exactly...

Valentine’s Day watch sale

Valentine’s Day Watch Sale: Luxury Gifts That M...

Tejas Solapurkar

Valentine’s Day is just around the corner, and if you’re still searching for a meaningful gift, the Valentine’s Day watch sale is the perfect opportunity to find something unforgettable. A...

Valentine’s Day Watch Sale: Luxury Gifts That M...

Tejas Solapurkar

Valentine’s Day is just around the corner, and if you’re still searching for a meaningful gift, the Valentine’s Day watch sale is the perfect opportunity to find something unforgettable. A...