About Us JD Watches

About Us

We Define Time. We Deliver Trust. We Source Excellence.

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We Source Excellence. JD Watches is a New York-based luxury watch retailer specializing in curated timepieces from Rolex, Patek Philippe, Audemars Piguet, and more. We combine expertise, trust, and service to deliver timeless value and exceptional experiences to every client.

OUR STORY

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Every Second Earned

Our story began in the early 1990s, when Aleksander Matatov arrived in New York City with little more than a suitcase and a deep love for fine timepieces. He didn’t have a storefront or staff — just a booth on Canal Street, a sharp eye for detail, and a reputation that quickly spread: honest deals, fair prices, and a passion for horology that felt contagious.
Day by day, one watch at a time, Aleksander built something more than a business. Collectors began to seek him out. Fellow dealers turned to him for advice. And slowly, that modest booth transformed into a name people trusted.
Through decades of hard work, JD Watches became a fixture in New York’s luxury watch scene. What started on Canal Street now thrives on 46th, just steps from the Diamond District — a space where timeless craftsmanship meets modern service.

Today, the company is led by his son, Robert Matatov, who grew up immersed in the world of watches and now steers the brand into its next chapter. What was once a behind-the-scenes wholesale operation is now a full-scale retail experience — offering a curated selection of the world’s most sought-after timepieces to clients around the globe.
From Rolex and Patek Philippe to Audemars Piguet, Richard Mille, and beyond, every watch we sell is thoroughly inspected, authenticated, and delivered with white-glove care. Whether you’re buying online or in-store, we believe the experience should feel as special as the timepiece itself.
Our credibility is backed not just by our clientele, but by partnerships with Chrono24, Walmart Marketplace, Amazon, and luxury destinations like The Four Seasons. And over the years, our work has been featured in more than 40 publications — a testament to the passion and precision that drives everything we do.

At JD Watches, this isn’t just about telling time — it’s about honoring it. And we’re proud to share that legacy with you.

OUR BELIEF

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Signature Timepieces

At JD Watches, we believe a great timepiece does more than tell time — it tells a story. It reflects who you are, where you’ve been, and where you’re headed.

We believe in craftsmanship over trends, in trust over transactions, and in building lasting relationships with every client we serve. Every watch we offer is handpicked, authenticated, and delivered with care — because luxury should feel personal.

Time is the most valuable thing we have. That’s why we’re committed to honoring it — through precision, integrity, and timeless style.

“JD Watches is the most professional, honest, exceptional jewelers we have ever worked with. Their work is outstanding.”

Eric Rutstein

Client Review on Google

“Fast and efficient and top notch service. I would recommend them and, I will always go through them first for any future purchases.”

Jerry Marion

Satisfied Customer

“Fantastic experience with JD watches! My watch was delivered as described plus a carrying case and a watch holder. Buying experience was perfection! Highly recommended.”

Eugene Delgado

Satisfied Customer

“Incredibly friendly and skilled staff. Everyone was very knowledgeable. I recommend to anyone who needs to purchase or service a watch to come here for the best service.”

Alexander Byck

Satisfied Customer

IN THE PRESS

Elevate every moment with timeless watches, trusted since the 1990s.

40+

Featured
Publications

1K+

Watches

In Stock

3.5K+

Satisfied

Customers

BEHIND THE DOOR

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Meet Our Super Team

We’re a small, passionate team driven by a shared love for craftsmanship, precision, and design. Each of us brings something unique — from watch expertise and sourcing, to marketing, and client care.

What unites us is a hands-on approach and a commitment to doing things the right way. We work closely together, every day, to ensure every timepiece we offer reflects the quality, trust, and style JD Watches stands for. This isn’t just a job — it’s what we love.